Users will soon have a new feature that allows them to reduce the volume of AI-created content appearing in their streams. This move comes as the company announced that it now features over 1 thousand million AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the following weeks before a widespread launch. This advancement comes amid a surge in AI-generated material, spurred by new video-generation tools.
The Broader AI Trend
Recent reports that approximately one in 10 of the fastest-growing video streams on a popular video site only show clips produced artificially. A significant portion of this content is classified as low-quality AI content, a phrase for inferior, factory-style content that is often illogical or surreal.
Our research shows that numerous viewers like content created using AI tools, including AI artwork to science explainers, and we intend to give people the option to adjust the amount of that, according to their own choices,” commented a spokesperson.
Volume and Proportions
The service disclosed that there are currently 1.3 billion videos on its app tagged as made with AI. In total, in excess of 100 million pieces of content are added to the app each day, making clips made by AI a relatively small part of its complete catalog.
User Control Features
Users will be able to reduce or increase the level of AI-generated videos they watch by opening the content preference setting in the platform and choosing AI-made media. Further subjects that currently be modified under the tool include current affairs, style, beauty, and choreography.
AI Disclosure Rules
TikTok’s rules require users to label “realistic” AI-generated content, and it bans harmful AI impersonations of public figures or crisis events. Any believable AI-generated clip that is not labeled can be deleted under its community policies.
In addition, the service will henceforth apply an artificially created label to content made using its proprietary AI systems, or identified by an industry-wide initiative for identifying AI-generated material. This step is designed to help prevent users from seeking to evade the labeling process.
Educational Initiatives
The company is also introducing a two million dollar educational fund for experts and organizations to develop learning resources about using AI responsibly. This project will support charitable organizations dedicated to training programming and robotics.
Content Safety Approach
TikTok has justified its moderation strategy, following controversy over plans to lay off hundreds of review team members in the United Kingdom. It is set to cut 439 jobs in its trust and safety team in its British office, with labor groups and online safety experts voicing alarm that staff are being displaced by automated systems.
A senior executive stated that staff-based oversight would remain essential, but AI can safeguard staff by eliminating the most graphic content before it is viewed by people. The platform stated a 76% decrease in disturbing and violent content seen by content reviewers over the last 12 months due to reliance on its AI tools.
It is vital to balance humans and technology to maintain a secure environment,” the executive stated. “We’ll have people as involved in the system, but we also think it’s highly necessary to reduce exposure to unsafe media as rapidly, which is the area in which a significant AI assistance is making a difference operate efficiently.”
